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Yahoo—which is 90% owned by private equity giant Apollo Global Management, the firm that acquired operating control of The Venetian in Las Vegas—did not elaborate on why the Polymarket integration ended.
Yahoo Finance is one of the most visited financial news websites in the world, implying it’s a blow to Polymarket that its prediction market hub was pulled, but the operator has other prominent financial media deals.
Prior to announcing the Yahoo Finance accord last November, Polymarket and one of its rivals unveiled deals with Google Finance.
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Arjan Blok, CEO of Nederlandse Loterij, emphasised the importance of player protection in a statement this week.
“Skyhills uses devious advertising, including on TikTok, explicitly targeting Dutch players, especially young people. Players there gamble without any safeguards and face all associated risks,” he said.
“This is unacceptable. It is encouraging to see Skyhills go offline immediately after our initial action.”
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As the U.S. warms to the idea of online sports betting, the NCAA has taken steps to protect its athletes. Deputy General Counsel of the NCAA, Naima Stevenson Starks sat down with Calvinayre.com’s Becky Liggero Fontana to explain her organisation’s stance towards betting involving student athletes and maintaining the integrity of those competitions.
Stevenson Starks shared those concerns that the NCAA has towards online sports betting in the U.S.:
“The two [concerns] are the integrity of athletic competition, and how that could potentially be impacted by a proliferation of legalized sports wagering. And then the second is really the health and well-being of student athletes.“