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How to play Hook Em Up Frenzy
Lottomatica and Cirsa have agreed a blockbuster merger that would create the second-largest listed gaming and sports betting operator in the world.
Announced on Wednesday, the all-share deal is expected to close in Q2 2027, forming a combined group with a pro forma adjusted EBITDA of around €2 billion ($2.3 billion).
Cirsa’s implied pro forma value, before synergies, corresponds to an multiple of approximately 6x its expected 2026 EV/EBITDA which will be between €800 million and €820 million, according to the operator’s most recent earnings.
What is Hook Em Up Frenzy?
Well, I may as well go out guns blazing. Locked and loaded. You want to know what I really think about stuff? You probably guessed already, but here it is then, uninhibited this time. I can’t exactly say sit back and relax. Lean forward and focus. This ship is going down. When it finally sinks, my feeling is later this year, you better have a lifeboat.
I’ll start with a story. Once I had a job I didn’t like. I was an affiliate manager at some jewelry company. I’m not a marketer. I’m a thinker, trader, investor, writer. I was there for two years, marketing. After two years I decided I had to move on because I hated marketing. I wanted to go into finance. So I submitted a financial article somewhere and it was accepted. Then on my birthday in 2012, I decided with my wife I was going to quit and focus on finance. That morning, we went out for a birthday breakfast. We share the same birthday. It makes things easier, more convenient. I was going to show up late to work after breakfast and then announce I would be leaving.
After breakfast, before I got in the office, I get a call from my manager. He tells me the company decided to close up shop suddenly so there is no need for me to show up. Well, that’s convenient. I showed up anyway, said goodbye to my friends there, and I went off home, a burden lifted from my shoulders.
How to play Hook Em Up Frenzy
“The subject is interesting to me because the gap between the sunny, titillating legend and the grim reality of the counter-story are so distant from one another,” Carlson said. “To put it in personal terms, I want to believe the sun-tanning showgirl story, because the alternative is depressing.”
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