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SOFTSWISS’s CTO gets candid on AI hype, Tech Race and why the room matters more than the stage.

In July, iGB announced the media partnership between SOFTSWISS and World Gaming for Tech Race Summit 2026 in September.

Recently, Margaret Dunn, portfolio director at WorldGaming, interviewed Sergey Kastukevich, chief technology officer at SOFTSWISS, in a primer of both Tech Race and ICE Hall 7. The pair also shared their perspective on the development of AI in the industry.

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Another June ruling was not upheld.

In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.

Two banner ads promoted a “100% match bonus up to £100 on 1st deposit” and displayed the mandatory 18+ logo. The ads appeared alongside live match coverage featuring betting odds and sponsor logos, including a link to Casimba’s website. 

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“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.

“I always found it funny when Colombia was starting, operators were saying ‘players here do not like slots’, as if they have a different DNA. Five years later, they would say, ‘well, they do like slots, but simple slots’. And five years later, they were playing all the usual [slots]. It’s not that they didn’t like slots.

“If someone takes the time to understand what they’re used to playing, what they like, what their history is and take that into consideration, then you can bridge that gap. If operators take that time to understand where players are at, it does make a difference.”