Sweet Cherry Blossom

About Sweet Cherry Blossom

The existence of a new competitor does not automatically mean sportsbook revenue will collapse. But valuations do not require proof of collapse to fall. A loss of confidence in future growth can be enough.

And now sportsbooks are joining the prediction market race themselves. DraftKings has moved into the market, while Flutter is also developing its presence. That could make prediction markets an additional source of revenue rather than a straightforward threat.

But it also requires investment at exactly the time shareholders are demanding better returns. Flutter’s recent results illustrate the tension. US adjusted EBITDA fell sharply in the first half of 2026, while the company continues to invest in FanDuel Predicts and other initiatives aimed at future growth.

How to play Sweet Cherry Blossom

Bengtsson said the revenue gains from recent investment efforts should translate into improved operating leverage as the casino business continues to grow.

“The sustainability in the operational improvements and in our market share gains are clearly there,” he said. “Those are real, and they are happening right now.

“Our ambition, as we outlined in March, has always been to change the trajectory of our land-based business, which I think we now have done. Our ambition is now to continue to take market share in the land-based casinos.”

What is Sweet Cherry Blossom?

Studio in a Box is designed to provide another option. Yggdrasil handles the technology, infrastructure and support, leaving its partners to concentrate on the brand, creative ideas and commercial direction of their games.

The result, according to Curwen, is “democratising game creation”.

“The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially.”