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What is Better Wilds?
According to the survey, the problem arises when a user follows a single account related to betting. The platform’s recommendation system then starts showing other profiles in the same segment, including betting sites, influencers and specialised pages.
Among the 100 most recommended profiles are accounts that, together, have accumulated more than 6 million followers and 114,000 posts. There are three main types of profiles recommended by Instagram: operators, content creators and media specialising in the betting market.
The research also identified content that associates betting with investments and the possibility of income.
About Better Wilds
Mircheva’s resignation will be effective from Friday, although she will remain with the company until the end of September to “ensure a seamless leadership transition”, with the search for her replacement already under way.
George Papanier has taken on Mircheva’s role as CFO on an interim basis. Papanier will continue in his current roles as Bally’s president and a member of its board of directors.
Papanier has over 40 years of experience in the gaming industry, previously serving as CEO between February 2011 and October 2021 having first joined the company as COO in 2004.
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Detectives noted that cellphone records show the pair traveled frequently throughout Central and Southern Illinois, and investigators are working to determine if they are connected to additional unsolved break-ins.
The arrests come amid a surge in burglaries targeting Illinois’ vast network of nearly 50,000 video gaming terminals.
Illinois Gaming Board data obtained earlier this year by the Chicago Sun-Times revealed that 502 gaming-related burglaries had been reported through June 22—already topping the 473 recorded during all of 2025. More than $1.5 million was stolen during the first half of 2026 across more than 100 municipalities.
