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“There are significant checks on individuals and businesses before a licence is granted,” he says. “The UK Gambling Commission has set out what it expects. If you want a licence in the UK, you need to meet those expectations.”
Bentley believes regulated operators are genuinely trying to do the right thing but says some mistakes could be mitigated through better automation and continuous monitoring. Enforcement statements also provide lessons that businesses should use to test their own exposure.
“It would be crazy to say that these cases are positive for the industry,” he says. “They will no doubt continue, but as an industry we need to try to reduce their frequency.”
What is Mirror Joker?
The biggest wins for Boyd were the Eagles failing to cover (24-20 over the Titans), the Saints winning outright as large underdogs (24-17 over the Ravens), and the Browns topping the Bucs (23-19). For bettors looking to recoup losses, the afternoon slate offered relief, with the 49ers handling the Dolphins (35-13), the Seahawks routing the Cardinals (31-7), and the Cowboys topping the Commanders (37-20).
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Christian Cipollini, senior trading manager at BetMGM, noted that heading into Sunday’s games, sportsbooks needed key underdog covers to offset a strong Week 1 for public bettors. Getting outcomes from the Browns, Saints, Titans, or Dolphins provided much-needed relief to the house.
In the end, Week 1 and Week 2 could hardly have been more different, said Joey Feazel, head of football at Caesars Sportsbook.
What is Mirror Joker?
The second consultation, which ran from 15 July to 9 September, followed an initial review in February.
But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.