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Broadway Gaming bolsters offering with Eyecon deal
Broadway Gaming, operator of one of the largest UK Bingo networks, has agreed a deal to roll out Eyecon’s games, including the flagship “Fluffy Favourites”, to all five of its bingo sites including its primary brand “Butlers Bingo”, and its two casino sites.
Eyecon is one of the UK’s most recognised casino game developers with standout slots that each deliver rich features, animations and offer high-quality graphics. Welcoming Eyecon’s eminent titles to the Broadway Gaming network is a major milestone for the business as it shifts strategy to make the best third-party content available for its loyal player base and help Broadway Gaming reach a new iGaming audience.
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Lottomatica will absorb Cirsa through an EU cross-border merger, with Lottomatica as the surviving entity.
Angelozzi was asked about previous cross-border M&A that had failed to deliver on initial expectations and why he felt this time was different.
He said Cirsa wass already a well-managed company and in previous deals, it had tried to make too many changes to an asset. “First of all, in many cases you had M&A which was of assets that were second tier. The promise was to completely change the nature and the competitive position of the asset, in many cases, a turnaround.
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Once the deal is completed, current Lottomatica shareholders are expected to own around 67.5% of the share capital, with Cirsa’s shareholders owning the remaining 32.5%.
Cirsa shareholders will receive 0.668 newly issued Lottomatica shares for each of their shares in Cirsa.
Meanwhile Blackstone, Cirsa’s largest shareholder, is expected to become the largest shareholder of the combined company, maintaining around 24% of the share capital.